IM Technologies

So how do you go about creating a brand?

I believe there are two stages.

The first stage is creating the visual image.

Although having a brand is more than just a logo and a stylish typeface, they are important parts of the first stage. How you go about creating the visual side of your brand really depends on your budget and your creative skills.

There are companies who specialize in Identity Design. They will create a logo, a typeface and any other visual component they feel will reflect what your company represents.

However, these companies tend to charge substantial fees. An alternative to an expensive agency would be to sit down with a good graphic designer who would help create an image for you.

Another alternative, if you think you have the creative skills, would be to design your own logo and company image. It would certainly be the cheapest, but not necessarily the best.

Whatever path you take, it is important that you concentrate on the design of your logo. So many people believe a logo can be just a clever looking squiggle, but this is not true. A logo must visually convey what your company is offering your prospective customers.

If you feel your creative skills do not stretch to creating a design right for you, it may be worth investing in hiring the services of a logo designer.

However, if your creativity can stretch to creating a logo, you may consider writing a strapline for your business; it will help register your brand in peoples minds.